What is Design? (8/30/11)

Design is a genre or characterization method into which pieces of art can be placed. The different elements which an work is comprised of determine what design the piece is defined by. As pointed out by Lauer and Pentak in Design Basics, design is an aspect that can be used to describe pieces of work across the entire spectrum of "art disciplines" whether or not there was a process of active meditation and execution put into the thought. Often the specific design of a piece has a significance and purpose in the meaning of the work of art itself. As shown below, the visual senses of possible consumers are appealed to by this ad for strawberries by the play on color, known texture, and other similarities between the tongue and the strawberry.